FIFA World Cup 2026 11 Jun – 19 Jul · USA · Canada · Mexico

Turn Every Match
Into Revenue.

The complete play-by-play for filling tables, pouring more rounds and turning football fever into measurable footfall - powered end to end by My Menu.

FIFA World Cup Revenue Playbook video walkthrough Video walkthrough · watch free
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39
Days of demand
104
Matches
48
Fan tribes
20
Page playbook
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Why it matters

The single biggest F&B event of the year

Hosted across North America, the 2026 tournament sends a rolling slate of evening, late-night and overnight matches to the Middle East and Asia. That is not one big night - it is 39 days of stackable demand, and four distinct revenue windows you can program for.

A live revenue engine

Most venues run a static banner and hope. With My Menu you run live, triggered promotions that change by match, time and section.

Every goal = another round

Goal unlocks, predictions and penalty flash deals turn the emotion on screen into order velocity at the bar.

An audience you keep

Every supporter pick, prediction and stamp feeds your Guest CRM - a contactable database that keeps earning long after July.

What's inside

A complete, 20-page revenue playbook

Every idea maps directly to a tool you already have in My Menu - so you can launch in minutes, not weeks.

01
"Choose Your Side" supporter buckets
Turn team loyalty into pre-match spend
02
Recovery deals & country-themed nights
Keep fans in their seats after a loss
03
Predictions & live goal unlocks
Real-time gamification that drives velocity
04
Penalties, treasure hunts & the bracket
Emotional spikes and season-long retention
05
The Official Fan Passport
Wallet stamp cards that drive repeat footfall
06
Leaderboards & the Ultimate Fan Cup
Status psychology across all 39 days
07
Time-zone & menu-engineering strategy
Program each kickoff window for profit
08
Calendar, KPIs & ready-to-use templates
A self-running plan and copy-paste campaigns
CampaignsGamificationDigital Stamp CardsLoyalty & Cash BackGuest CRMSocial LoginWhatsApp MarketingReservations
Kick off your campaign

Every match is a
chance to win. Take it.

Get the free playbook and video walkthrough now, then build your World Cup season in My Menu.

Get the playbook + video
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Designed to increase sales by 30%

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